Professional Memberships/Education/Certifications
Current Member of Screencraft.org and Editorial Freelancers Association, US.
Master of Continuing and Adult Education, University of Calgary, Canada 2003
(Specialty in Workplace Learning/minor in Online Learning)
Bachelor of Science (Journalism & Mass Communications), Kansas State University, USA 1980
APR, Accreditation in Public Relations, Public Relations Society of Canada 1990-2001
Career History
Owner/Founder, FreshVoice LLC. 2014 to present
Writing/Editing/Online training company based in Seattle, WA./Scottsdale, AZ
with US and international clients
Owner, Indie Ink Publishing 2010 to 2016
Independent publishing company based in Saskatchewan, Canada
Marketing Manager, Saskatchewan Jazz Festival
2009 to 2010
Handled all social media, marketing/promotion strategies, and developed a new corporate sponsorship structure for the Festival that increased these revenues from $40K to $300K in 18 months.
Owner, Paschall Arts 1997 to 2010
Communications Consulting Agency with international clients
PR Director, University of Saskatchewan 1992 to 1998
Research-intensive university located in Saskatoon, Saskatchewan, Canada
PR Director, McMaster University 1985 to 1992
Worked in increasingly responsible positions- research-intensive university in Hamilton, Ontario, Canada
PR Director, Halton Children’s Aid Society 1983 to 1985
Located in Oakville, Ontario, Canada
PR Director, Universal Licensing Corp. 1982 to 1983
Cartoon/political columnist licensing subsidiary of Universal Press Syndicate. New York, New York, USA
Executive Assistant to VP-New Business, Benton & Bowles 1981 to 1982
Ad agency located in New York, New York, USA
Reporter & Education Reporter, Salina Journal 1980 to 1981
Daily newspaper located in Salina, Kansas, USA
Books
2021. (In progress) By Land, By Sea: History of the Waters Family
2020. Warriors for Wheat: A Proud History of the Western Canadian Wheat Growers Association
2015. From the Rear View Mirror: The ASL Paving Story
2012. Birth of a Boom: Lives & Legacies of Saskatchewan Entrepreneurs
Awards
2020 Honorable Mention –The Painted Box, Tom Howard/John H. Reid Fiction & Essay Contest
2020 Second Place – The Painted Box, SW Arizona Authors Association Short Story Contest
2016 Bronze Medal in History/Biography – ASL Paving Story, PubWest Book Design Awards, Portland, OR, USA (Author)
2016 Gold Medal in Photography Book – Blown Away, PubWest Book Design Awards, Portland, OR, USA (Editor & Publisher)
2009 Creative Excellence Award, Saskatchewan Tourism – Saskatchewan, Canada
For development of the Saskatoon Princess Dinner/Music Cruises
1994 Best New Annual Report, Communications Concepts Awards – Washington, D.C., USA
For a video annual report created for McMaster University
1994 Best PR Program (Silver), Council for the Advancement and Support of Education (CASE) – Washington, D.C. USA
1994 Best Radio Program (Silver), Council for the Advancement and Support of Education (CASE) – Washington, D.C. USA
1992 Bon Mot Writing Award, Canadian PR Society-Hamilton Pinnacle Awards – Hamilton, Ontario, Canada
1980 Print Media Award, Kansas State Bar Association
For an investigative reporting series on adoption law in Kansas for the K-State Collegian
Volunteer/Board Activities
Board Memberships
Saskatoon Fringe Festival
25th Street Theatre
The Broadway Theatre
Professional Committee Activity
President, Canadian PR Society, Hamilton, ON & Saskatoon, SK branches
Council for the Advancement & Support of Education Professional Development
Current Volunteer Activity
Mentor, Girl Power Talk & Girl Power USA
