Author, Musician, Editor, Writing Coach
The strength of your body is your core: a group of muscles in the center of your body that keep you healthy and moving forward. Your campaign’s “core” is your inner circle: Your family, friends, colleagues/co-workers, and anyone else to whom you are close enough to ask them to help advocate for you and your campaign (in addition to contributing, of course!)
Here are some ways to engage your core, turning them into social media and marketing ambassadors:
Read MoreThe other dayI had a flashback to when I was about 13, all full of teen-girl hormones and unpredictable rages. I was on about some girl at school and her attitude and how she was mean to other girls and I really…My mom, making beef stew at the stove and a little hot and grumpy herself turned to me and said, “Really! Why don’t you just mind your own business?”
Soooo…You’ve launched your campaign and now have 30 days or more to reach your goal. How well you use social media and, most importantly, your email list, during the campaign will correlate directly to your results: The better you use your communication tools, the higher your contribution total will be.
Here are a few tips to keep in mind for fueling campaign interest (and contributions) through the campaign:
Read MoreWe can do this now. A video we make of a gesture can find and touch millions of hearts, as this video did when it was posted on Facebook six months ago. A man asks a choir to sing Bruno Mars’ hit song Just the Way You Are to his wife on their anniversary. His wife, as it happens, is chair-ridden from advanced multiple sclerosis. He does this because he wants, he needs, her to know how cherished she is, and he needs to do it in some undeniable, public way.
Read MoreHey, FreshVoicers…Happy New Year!
I’m excited about 2017, and I hope you are, too! Will this be the year you decide to start that book project? If it feels like the right time, then here are some professional nudges I’ve put together for you…
In Sheridan’s 18th Century play, The Rivals, a character named Mrs. Malaprop constantly used similar-sounding but incorrect words, often with humorous results: “I must crash a check”; “It’s my term to make them play,” and that sort of thing. Words misused in this way have become known as malapropisms after this hilarious character.
Eggcorn? Well it sounded like that…
Malapropisms, along with other kinds of misuses of words, like the recently-named eggcorns, mondegreens (mis-heard lyrics), mixed metaphors and the like are found everywhere–especially in the verbiage of politicians, celebrities, and the sports world. I don’t think this is because they’re more prone to it; they’re just more likely to have their utterances taped and re-broadcast for the world to see than are you or me. And, they’re often put on the spot and asked to respond to questions suddenly, or make their living talking a lot in public places. Read More